Good is boring

Small Business Saturday didn’t just win awards—it became a national holiday. What started as a bold idea helped shift the spotlight from big-box giants to local legends, turning shopping small into a nationwide movement with real economic impact.

We turned the ultimate movie faux pas—people on their phones—into a feature, not a bug. Partnering with Best Buy, we launched Movie Mode: the first-ever app that synced with the big screen and translated the Minions’ glorious gibberish into readable chaos. It was disruptive, delightful, and just the kind of mayhem Gru would approve of.

At Domino’s, we believe pizza is magic. That’s why we made it possible to order with a tweet, an emoji, your smart TV—even your watch. And now, with the Domino’s Wedding Registry, you can say “I dough” with cheese. Because seriously, who needs a gravy boat when you can gift a large pepperoni?

When people think “exciting snack,” baby carrots usually aren’t on the list. They’re the forgotten warriors of the crisper drawer—meanwhile, junk food struts its stuff in pantries and vending machines everywhere. So my team and I asked: what if the only thing holding carrots back was marketing?

That question sparked the idea. We created “Eat ‘Em Like Junk Food,” the first-ever branding campaign for baby carrots—courtesy of an unexpected client: A Bunch of Carrot Farmers. We took everything outrageous and irresistible about junk food advertising, turned it up to 11, and aimed it straight at America’s snacking habits. The result? A bold, tongue-in-cheek campaign that earned international press, cultural buzz, and proved that with the right strategy, even a humble carrot can compete with Cheetos.

In the UK, when people love something, they don’t just love it—they f@!#king love it. Conveniently, Burger King already had most of the word baked right into the name. So we leaned in, owning the expression and serving up a bold, cheeky reminder that the Whopper isn’t just great—it’s f@!#king great.

Seattle’s packed with hidden gems—but good luck finding them all without a local whispering in your ear. So we built a first-of-its-kind site (mobile-friendly, so no app store drama) that turns the city into your personal Yelp-meets-Facebook. Locals drop real tips on where to go, what to eat, and what not to miss—and yes, you can message them directly for insider advice. It’s like having 100 cool Seattle friends without having to actually make small talk (or deal with the Seattle Freeze…IYKYK).

Last year, we encouraged people to go out and enjoy the outdoors on Black Friday, as opposed to needlessly spending their money on junk. But we didn’t just talk the talk, we also walked it by shutting our doors on the busiest shopping day of the year, while also paying our retail employees.

This year, we’ve added another layer to the mix. Not only do we want people to Opt Outside on Black Friday, but we’re also encouraging everyone to Opt To Act by getting rid of waste, instead of adding to it.

To make it easier we created a site that allows them to talk to other people, meet up to take action, and even created a 52-week plan to help them out.

At REI, we didn’t just sell gear—we sent it on adventures. From quirky how-to guides to story-driven maps, we made social posts feel less like ads and more like treasure hunts. Because who doesn't love clicking on a map that might lead to a tent... or glory?

Most folks think multitasking behind the wheel is no big deal—until it turns into a crash course. To drive the point home for Mutual of Enumclaw, we took “Walk the Line” off the sobriety test and onto the sidewalk. We challenged pedestrians to do classic distracted-driving moves—texting, eating, putting on makeup—while walking a straight line. The result? A humbling reminder that distracted driving is just as dangerous as drunk driving. Captured on video and pushed across social, the stunt didn’t just grab attention—it earned awards and shifted minds.

American Express needed millennials to know their corporate card could earn them personal perks. Our angle? Use the worst parts of corporate life—buzzwords, budget meetings, passive-aggressive Slack threads—and show how they could actually work in their favor. A little therapy, a lot of relatability, and the perks practically sold themselves.

Anyone can get people excited about a new phone, or gaming system. But how do you get people excited about...a business card?

Nowadays, bike sharing services are everywhere. But where did it start? And how did they do it? Well, let me tell you..

With nearly every competitor messaging the typical “we care” cliché in healthcare advertising, we decided to differentiate with an idea that doesn’t just say “we care”, it demonstrates it.
“We’re Here for Your Health” is a campaign in the public service tradition, offering quick bits of good advice to help people stay healthy. Instead of a traditional branding campaign that would be all about us and how much “we care”, we turned it around to make it all about the people we serve, showing (rather than telling them) in contextually relevant placements in digital, transit and print, how much we really do care.

The University of Utah Health doesn’t do one-size-fits-all care—they tailor treatments to you. That’s the heartbeat of the “One You” campaign: There’s Only One You. Be Treated That Way. We put real Utahns front and center, showcasing the true uniqueness of the people of Utah through a slow, powerful video reveal—celebrating their real struggles and wins. Because when care’s personal, so is the story.

NBA All-Star Weekend is the Super Bowl of basketball showdowns—and that year, T-Mobile had a secret weapon: Miami Heat’s own Dwyane Wade. So we went all out, crafting a dome experience as dazzling as Wade’s moves and as flashy as the weekend itself. Picture a custom basketball court where fans could shoot hoops in style, eye-popping posters, and a light show that could give the Aurora Borealis a run for its money. Because if you’re going big, you might as well make it legendary.

We turned a simple banner into a joyful click-through adventure—transforming CBT Nuggets’ best-performing ad into a playful “what if” journey that showed users all they could accomplish with IT training. Proof that even a banner can dream big.

Alaska Airlines was flying low on job applications—and their clunky, late-90s–style careers page was the turbulence. Candidates had to slog through endless text just to find a role. We cleared the runway by bringing their jobs site fully into the mobile era, transforming it into a sleek, swipe-friendly app-like experience. See a job? Tap it. No more guessing games or skimming through a novel—just smooth, mobile-first navigation that feels less like a dusty job board and more like a modern app.

Windstar was falling behind other cruises lines and growing stale, so they asked us to help rebuild their brand through new photography, footage, website and personality. This is the result of a one month photo and drone shoot and rebrand. 

Mutual of Enumclaw’s “Think It Through” series took safety and prep out of the scary zone and into quick, smart, snackable videos. Designed to be simple but sharp, these award-winning shorts make complex safety tips feel like a breezy, fun watch—not a lecture. Because good advice shouldn’t need Hollywood-level effects to stick, just a smart idea done right.

Sharply is a brand new e-commerce site geared towards men (who just opened up a store in Ballard. You should check them out. Tell them Sitha sent you and they might give you a discount. OK, probably not, but they'll at least teach you how to say my name). For this brand, we not only designed their website, we also named the brand (if you hate the name SHARPLY, I'm sorry) provided the art direction, directed the photoshoot, and created their tone-of-voice.